Primall media
Primall Media is South Africa’s premier mall advertising company, delivering a range of interactive and static visual and audio media options which directly influence purchase decisions in the shopping environment. Mall advertising is currently one of the fastest growing media categories and a social phenomenon in South Africa. Primall Media is constantly evolving its offerings to meet the needs of astute marketers.
South African consumers spend a significant amount of ‘dwell time’ in shopping malls – on average the consumers will spend up to 90 to 180 minutes at malls per trip. Primall Media offers ownership and dominance over key locations for example; at point of purchase, allowing clients to achieve high impact advertising and reaching the critical masses through unprecedented reach – the bigger Primall Media malls reach in excess of 25 million consumers annually. Primall Media offers a one-stop mall media solution to advertisers, that are operating in over 60 of the major, malls nationwide, thus covering the full LSM spectrum.
