TLC
TLC introduced the concept of targeted washroom advertising to the South African market in 1996, and has since become the sole player in this media arena. By maximising the element of surprise, TLC brings brands closer to their consumers through communications that captivate and entertain.
Washroom advertising targets the consumers through their lifestyle activities. Most consumers enjoy this form of communication during what would otherwise be a fairly unproductive time.
Why and how Washroom Advertising works:
• The consumers Lifestyle targeted directly
• Captive audience – long and effective impact
• One-to-one communication
• No clutter
• Exclusivity
• Gender targeted
• Direct response
• Point of sale
• Cost effective production
TLC continuously brings a unique form of innovation to the market and has recently introduced targeted advertising into Jet fitting rooms, Talking Frames and more recently Door Wraps in cinema washrooms, and Mirror Media in Nightlife washroom venues. Constant innovation has allowed for a broadened client base which includes the likes of motor vehicle manufacturers, cell phones and cell phone providers, cosmetics houses and alco-pops.
