XP Digital have installed 42″ full HD LCD screens in Clicks and DisChem stores country wide, where 55% of all medicines are dispensed. The screens are visible to consumers queuing at dispensaries and aim to enhance the shopping experience by entertaining people as they wait to be attended to by pharmacists.

Content is flighted in 14-minute loops (average queueing time at dispensaries) and is spilt between 50% content and 50% advertising.