Primedia Lifestyle Marketing Services is passionate about marketing its national shopping centre clients as destinations of choice. Affirmation of the great job the team is doing came in September when Riverside Mall was chosen as the Best Shopping Centre in the Best of Nelspruit Readers’ Choice Awards.
The Primedia Unlimited subsidiary, Primedia Lifestyle Marketing Services, provides marketing excellence to more than 45 shopping centres nationwide through on-site and head office staff.
“As a fully integrated marketing consultancy, Primedia Lifestyle Marketing Services prides itself on providing Return on Marketing Investment to mall owners. There can be no greater return on investment than this glowing endorsement by Lowveld residents,” says Primedia Lifestyle Group MD Doug Mayne.
Acknowledging that Nelspruit offers unlimited possibilities to local residents, Caxton’s Lowveld Media branch introduced the Best of Nelspruit Readers’ Choice Awards in 2007. Each year, readers are invited to put their stamp of approval on some of their favourite ‘places and faces’ within Nelspruit.
Since the inception of the awards, Riverside Mall has secured eight awards. Seven of these are for the Best Shopping Mall (six for the overall winner, and one for runner-up in 2010). In 2012, Riverside Mall also won the award for Best Entertainment in Nelspruit.
“We are absolutely delighted that Riverside Mall has walked away with another Best of Nelspruit Readers’ Choice Award,” says Tanya Cruse, Marketing Manager of Riverside Mall.
“This is truly a local initiative and Riverside Mall is proud to be voted the best time and again by our customers,” concludes Cruse.
According to Mayne, Riverside Mall’s tenant mix and re-investment in the building by the mall owners have helped give it the edge.
“As their marketing partner, we maximise every opportunity to deliver strategic marketing solutions that contribute to increased turnover and consumer loyalty,” adds Mayne.
For more information about Primedia Lifestyle Marketing Services, visit www.primedia-unlimited.co.za or www.primedialifestyle.co.za
For more information about Riverside Mall, visit www.riversidecentre.co.za.
Photo credit: Lowveld Media
Picture caption: Ria Gouws, Exhibitions Co-ordinator and Beate Dreyer, Marketing coordinator at Riverside Mall
Primedia Lifestyle Marketing Services DNA
Primedia Lifestyle Marketing Services is the heart of Unlimited’s subsidiary the Primedia Lifestyle Group, and provides marketing excellence to more than 40 shopping centres nationwide. Passionate and talented on-site and head office staff, develop and execute marketing solutions to a variety of malls ranging from Convenience Centres to Super Regionals. As a fully integrated marketing consultancy it provides Return on Marketing Investment to mall owners using its integrated, holistic approach and a deep understanding of the mall industry environment. Visit www.primedia-unlimited.co.za or www.primedialifestyle.co.za for more.