TLC and Nicotinell encourage consumers to crave life, not cigarettes

Novartis Nicotinell brand has teamed up with Primedia Unlimited’s washroom advertising company TLC, to encourage smokers to begin its easy to follow 3-step programme. 

“Asking a smoker to give up their habit can be a sensitive subject,” says Cara Woods, Account Manager for TLC, “which is why a private engagement method like washroom advertising is a much more subtle way of approaching a consumer. The washroom environment allows for the advertising message to be absorbed without any pressure to act on it.”

Nicotinell is promoting its 3-step programme in airport washrooms around the country for a period of two months.

According to the advertiser, those who can stop smoking for a continuous period of 28 days are five times more likely to kick the habit.

“We’re confident that Novartis will have a positive sales response from this campaign,” she says.

Posted in: TLC Unlimited

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