A little TLC for funky ladies who love Paris Hilton

CJR Sales, booking agency for Hollywood A-lister and fashionista Paris Hilton, has selected Unlimited’s targeted lifestyle media owner TLC to target top-end female movie goers, when announcing the launch competition for its new range of Paris Hilton ‘Glitter’ watches.

Women aged between 15 and 35, who are naturally drawn to style items won’t miss the eye-catching creative inside Ster-Kinekor and Nu Metro theatre washrooms during the two-month campaign. Framing the face of the Hilton heiress and her range of bedazzled Glitter watches, the advertising features a QR Code to ensure that ladies engage with the campaign and stand in line to win one of 13 Paris Hilton timepieces.

TLC’s Brett Tucker comments, “TLC’s Standard A4 Frames in the cinema restrooms are seen by millions of shoppers each month and provide the brand the perfect platform to highlight the availability of the Paris Hilton watch range in an environment where consumers have the time and privacy to engage with the advertising.”

The new collection Glitter takes its cue from the incredible Hollywood lifestyle that Paris herself lives.

For more information, visit www.tlc-media.co.za, https://www.facebook.com/TLC.SA or www.twitter.com/TLCinSA.