Pernod Ricard Renews With TLC
June 11th, 2008
Pernod Ricard’s initial washroom campaign proved so successful in driving
on-consumption sales that the large international spirits producer has committed to a further one year advertising agreement with Primedia Unlimited subsidiary TLC, with Pernod Double Gold Medal Olmeca Tequila, now signed up to enjoy the lime light.
Pernod Ricard’s initial washroom campaign proved so successful in driving
on-consumption sales that the large international spirits producer has committed to a further one year advertising agreement with Primedia Unlimited subsidiary TLC, with Pernod Double Gold Medal Olmeca Tequila, now signed up to enjoy the lime light.
’Olmeca Extra Aged Edicion’, the Double Gold Medal San Francisco Spirits Competition winner will be sporting its updated creative with during three month advertising burst on TLC’s Washroom Holding network. The re-engineered Olmeca creative boasts a striking black backdrop which is exceptionally eye-catching and prominently stands out on the washroom mirrors.
Aimed at capitalising on TLC’s Nightlife footprint, Olmeca’s sister spirit brands Malibu, Havana Club and Wild Turkey will enjoy an extended campaign which will be seen in 100 of the country’s sexiest, trendiest and most fashionable Nightlife venues such as FTVs and the Bang Bang Club until July 2009.
The beauty of Mirror Media is that it offers category exclusivity and one-on-one brand communication with consumers at the point of purchase which in this case is in exactly the type of sassy environment where Pernod brands are consumed,” says Pernod Ricard’s Seth Perreira.
