Moscon Optics Chooses Primall to Reach Consumers in SA’s Top Malls

Seventeen shopping malls nationwide will enjoy a far greater number of consumers purchasing CK optical eyewear, Levis and Adidas sunglasses until 31 July, as a result of an eye-catching advertising campaign brought to life by Primedia Unlimited subsidiary, Primall Media. Moscon Optics has opted for digital advertising by securing Primall’s interactive Digital Advertising Screens.

According to Primall’s Lee Curtis, Moscon Optics is geared to receive its fair share of income from international tourists and other shoppers during the 2010 FIFA Soccer World Cup.

“Moscon Optic’s national Digital Ad Screen package gives it maximum exposure inside 17 of South Africa’s highly foot-trafficked shopping malls,” he says. “As the main aim of the campaign was to ensure reach and to be noticed inside SA’s top malls, our Digital Ad Screens were the obvious choice for the campaign.”

The communication also enabled Moscon Optics to support its retailers inside these malls, prompting consumers to visit outlets to purchase the advertised brands.