Solal Award 2012 judges announced, local consultancy cracks the nod

The International Council of Shopping Centre’s Solal Marketing Awards bring together the very finest retail marketing campaigns across Europe and South Africa. Representing South Africa on the global jury panel is Doug Mayne, MD of local shopping centre marketing consultancy Primedia Lifestyle, part of the Unlimited media group.

This year judging takes place in Barcelona on the 21^st March. Doug comments, “Being asked to assist in judging this year is an honour for us and a true testament to the quality of the work we produce. We are excited about the opportunity and look forward to sharing ideas with some of the best marketing talents in Europe during the judging process.”

Just two years ago, ICSC had informed the industry that South Africa could no longer enter the American international awards programme (The Maxi’s). Doug played an integral role in negotiating with the ICSC to ensure that South Africa was permitted to enter the Solal Awards, the European version of retail marketing excellence recognition.

JoAnn Laut, Director of ICSC Global Awards comments, “Doug is a highly respected professional in the shopping centre industry and we’re privileged to have him participate in the Solal Award judging.”

Alongside Doug, the 2012 Solal Award jury consist of Sofie Brammer, Steen & Strøm (Denmark), Kirsty Crawford, MadisonSoho and Michelle Daniels, Toolbox Marketing (United Kingdom), Marta Drzewiecka, EHL Real Estate (Poland), Filipa Fernandes, European Shopping Centres (Austria), Frank Geuze, SCM Europe (Netherlands), Pavel Hradec, IKEA (Czech Republic), Ülker Melek, Jones Lang LaSalle (Turkey), Loredana Maria Popa, Baneasa Developments SRL (Romania), Florence Ricou, Multi Mall Management (Portugual), Joan Rouras, Desigual (Spain), Barbara Somogyiova, List Fashion Group S.P.A. (Italy), Amanda Stops, South African Council of Shopping Centres, Hans Van Laer, Shopping Centre Management Services (Belgium).
Doug has five years under the belt in the mall marketing arena, backed by 10 years spent at creative giant Ogilvy South Africa. For the past two years Doug has been invited on to the judging panel of the South African Council of Shopping Centres Footprint Awards for retail marketing excellence.

Primedia Lifestyle’s pedigree in results driven marketing has secured it numerous accolades including one Gold and three Silver ICSC Maxi Awards, 135 SACSC Footprint Awards since 2003 including four Grand Prix’s and four Silver’s, as well as 22 Solal nominations, resulting in four Solal Silver Awards.