Primestars Marketing, through its Step up 2 a Start up IV programme is providing solutions for thousands of young South Africans who face a future without work. Sustainable economic development is only possible through small business development and new venture …
GIBS Mall Research
GIBS (the Gordon Institute of Business Science) and Primedia Unlimited ’s Mall Division have joined forces to conduct a shopping mall survey to ascertain shopper behaviour and how advertising impacts them. The research, with financial backing by Primedia Unlimited, takes into account, investigates and uncovers amongst others, the major mall draw cards, where the money goes, what drives people to shop and how advertising actually influences them.