Brother Printers has renewed its advertising contract with Primedia Unlimited’s subsidiary Golf Unlimited, because the media owner has proven itself as the ideal advertising partner with which the advertiser can reach business owners, chief executive officers and managing directors. The …
GIBS Mall Research
GIBS (the Gordon Institute of Business Science) and Primedia Unlimited ’s Mall Division have joined forces to conduct a shopping mall survey to ascertain shopper behaviour and how advertising impacts them. The research, with financial backing by Primedia Unlimited, takes into account, investigates and uncovers amongst others, the major mall draw cards, where the money goes, what drives people to shop and how advertising actually influences them.