COMPANY OVERVIEW

Mall Active is a Primedia Unlimited company specialising in bringing brands to life within the shopping mall space. It works closely with sister companies Primedia Lifestyle Marketing Services and Primall Media. Mall Active exclusively focuses on the development of innovative, results-driven brand activations, giving advertisers the opportunity to positively influence consumers right at the point of purchase.

 

ACTIVATIONS

Specialising in brand activations and mall space that create experiences that matter, MallActive and Prime Courts enhance brand-to-consumer based activations in the mall space.
Mall Active exclusively focuses on the development of innovative, results-driven brand activations and pop-up shops, giving advertisers the opportunity to positively influence consumers right at the point of purchase.
Prime Courts manages and sells promotional spaces in shopping centres on behalf of property owners and is an integral player in the Non-GLA income generation space. With promotional spaces manages in Super Regional Malls and centres, Prime Courts is best positioned for the right mall fit to meet and achieve a brand’s objectives.
Scope of work offered:

  • Ideation of experiences
  • Promotional space management
  • Activation implementation
  • Sponsored events
  • Pop-up stores
CONTACT PERSON
Deshendri Smit
Executive: Media & Activation Sales
t: 011 562 6320
Gallery
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Key Employees
Stuart Hill
General Manager
Molefi Moloantoa
CEO Mall Division
Danie van Aswegen
COO Mall Division
Deshendri Smit
Executive: Media & Activation Sales